Maternity Movement Bracelet

Maternity Movement Bracelet

The Maternity Movement Bracelet has been designed to help women monitor patterns in their baby’s movements during their pregnancy and to notice when those patterns change. This was important as changes in a baby’s movement patterns can highlight problems with a baby that may require medical intervention.

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The ASKA Maternity Movements Bracelet was created by Louise Macleod the Maternity Voices Development Coordinator at NHS Telford and Wrekin Clinical Commissioning Group back when she was pregnant in 2016. The project was funded and supported by The Local Maternity System (LMS) in Shropshire and Telford & Wrekin.

Once the concept of the bracelet was established, the pilot version of the bracelet was trialled locally and was found effective. The final design of the bracelet was then developed for commercialisation in partnership with the luxury jewellers, Davidov London Jewellery, thus becoming the ASKA Maternity Movement Bracelet.

The Maternity Movement Bracelet’s original design is a beaded bracelet, which has an elastic loop and charm that can be moved around each bead as an expectant woman feels a period of movement. There is one different coloured bead on the bracelet which signifies where the women will start the monitoring from each morning.

The idea of the bracelet is not to count how many kicks you have but instead to monitor how many periods of movement a baby has and to support noticing patterns in those movements. Changes in the babies’ movement patterns can highlight problems with a baby that may require medical intervention. When women notice changes to their baby’s pattern, they are encouraged to seek advice from their medical team.

Therefore, the bracelet helps to raise awareness on the importance of monitoring patterns in movements and reporting changes in foetal movements to a midwife straight away. The long-term aim of the bracelet is for it to reduce still birth rates by encouraging and motivating women to notice changes sooner and to also seek help sooner.

Impact & Outcomes

There was much feedback given by women from the trial on how they felt about the bracelet:

  • 85% of women would recommend using the bracelet
  • 71% of women said it helped them become more aware of their baby’s movements
  • 48% of women said it helped them notice a change or reduction in their baby’s movements and due to this 37% of women said they had attended triage because they have noticed change in their baby’s movement.
  • 56% of women were wearing the bracelet some of the time and 37% were wearing it all the time.

The Maternity Movement Bracelet can be used after their baby is born as an aid to remembering which side, they last fed on by swapping the bracelet from wrist to wrist. Women who are breast feeding or bottle feeding their baby can also move the loop along the bracelet to monitor how many times their baby has fed each day. Therefore, the bracelet can be used after pregnancy, making it multifunctional. 

The ASKA Maternity Movement bracelet has now been launched (April 2020) 8 months after the initial pilot of the low-cost option and is now available to buy worldwide. The overall mission remains the same; To show support, a percentage of the proceeds raised from the ASKA Maternity Movement Bracelet sale will be given back to further support the NHS Telford and Wrekin Clinical Commissioning Group.