Kaido Wellbeing is a health engagement platform designed to support business employees in taking greater control of their physical, mental and social wellbeing.
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Kaido is a powerful, digital, academically endorsed platform that will put trusted, meaningful and user-friendly health and wellbeing content at the user’s fingertips. By delivering the right information, in the right way, at the right time, Kaido will empower people to make informed and sustainable lifestyle choices. Kaido was created from the desire of professional practitioners working in elite sport and academia to share their knowledge with a much wider audience and provide a trusted and regulated source for health and wellbeing information.
The WMAHSN have been a critical part of Kaido’s development. The signposting, learning and access to finance provided by the WMAHSN has helped Kaido to develop and refine its business model and product offering at speed and in collaboration with its ultimate customers and users. The WMAHSN have also helped Kaido to develop a trusted, recognisable brand that is hugely important in the healthcare market.
How did the Innovation Exchange help?
The WMAHSN started supporting Kaido in April 2016 as part of their Digital Health Accelerator based at iCentrum in Birmingham. Initially support was focussed on idea creation and market research, before moving to focus on important access to early stage funding. The WMAHSN facilitated introductions to Creative England and EIT Health and also invested in Kaido through their own SME Innovation Fund. The WMAHSN have continued to open doors for Kaido, helping them to successfully commercialise the Kaido Wellbeing Solution after securing a paid contract with University Hospitals Birmingham NHS Foundation Trust. Since then the WMAHSN has been pivotal in helping Kaido to become one of the fastest growing workplace wellness initiatives inside the NHS, growing to support the employees of eight NHS Trusts (including ambulance trusts) across the UK. This support will continue as Kaido aims for further adoption and scale.
Impact & Outcomes
The Kaido Digital Health platform has been shown to contribute cost savings for the NHS. 51% of Kaido users report feeling more motivated at work as a result of using Kaido which has a positive impact on work related absenteeism, presenteeism and job satisfaction. All huge costs to both employers and the NHS.